Smart Tracking
Find out which ad, post, or campaign generated each WhatsApp conversation — no links, no hassle.
Smart Tracking
New: Campaign Attribution — the evolution of Smart Tracking with automatic ad-level attribution, Meta Ads integration, and real ROAS. Learn more →
Smart Tracking solves a classic problem for advertisers: knowing exactly which campaign brought each customer who reached out via WhatsApp.
Access it from the sidebar under Campaigns.
The problem it solves
When someone clicks an Instagram ad and opens WhatsApp, you lose the trail. Unlike a website — where you can place a tracking code — on WhatsApp there's no way to know where that person came from without asking, which nobody does.
Smart Tracking solves this automatically: the AI embeds an invisible marker in your promotional message. When the customer copies that message and sends it to you on WhatsApp, the marker arrives with it — and the system identifies the source automatically.
How it works
- You create a Smart Message by filling in where the campaign comes from (Source, Medium, Campaign)
- The AI generates a version of the message with an invisible marker embedded
- You copy that message and use it in your ads, posts, or materials
- When the customer copies and sends that message on WhatsApp, the marker arrives with it
- The system automatically identifies the source of that conversation
Tracking only works if you use the Copy button — never type the message manually. Typing it causes the invisible marker to be lost and tracking stops working.
Creating a Smart Message
Click New Smart Message and fill in:
| Field | What it is | Example |
|---|---|---|
| Source | Where the traffic comes from | facebook, google, instagram |
| Medium | The type of channel | social, cpc, qrcode, organic |
| Campaign | The campaign name | summer_promo, product_launch |
| Your Message | The text you want to send | "Hi! I saw your ad..." |
Optional fields for more granular tracking:
| Field | Purpose |
|---|---|
| Term | Ad keyword (Google Ads) |
| Content | Ad variation (A/B testing) |
| Custom | Any custom value |
After filling in, click Create with AI. The smart message is generated and automatically copied to your clipboard.
Where to use it
Smart Tracking works anywhere you promote your WhatsApp:
- Facebook Ads and Instagram Ads — paste the message in the ad's "Pre-filled message" field
- Organic posts — guide followers to copy and send the message
- QR Codes — generate a QR Code that already opens WhatsApp with the smart message
- Email marketing — include the message for readers to copy
- Printed materials — business cards, flyers, banners
Managing your messages
On the Smart Tracking screen, you see all created messages with:
- The message text
- UTM parameters (Source, Medium, Campaign)
- The creation date
For each message you can copy again (with active tracking) or delete when no longer needed.